Memo-06-13-2017-Item-11

June 13, 2017

MEMO TO:           Mayor Barber and Board of Commissioners

FROM:                  Frank A. Rush, Jr., Town Manager

SUBJECT:           Emerald Isle Promotional Videos

I have scheduled time on the Board’s June 13 meeting agenda to view the Town’s two new promotional videos illustrating everything that is great about Emerald Isle! 

The videos represent another effort by the Town to promote the Town’s desirability as a residential community, tourism destination, and retirement destination to others, and is our first foray into video.  As discussed in the past, I believe we need to pursue more “Emerald Isle-specific” marketing efforts, and these videos reflect that goal.  The videos intentionally highlight the new Emerald Isle logo, and also prominently feature the “Nice Matters” tagline.   

The video was conceptualized and scripted by me, and was produced by Brad Styron, owner of Playa Graphics, an Emerald Isle-based studio.  The main video is 2 minutes 20 seconds long, and is intended to be available on various digital platforms to highlight Emerald Isle.  The condensed version is 30 seconds long, and is designed to be used both on digital platforms and also as a television commercial.  I am hopeful that the Crystal Coast Tourism Development Authority (TDA) will feature both videos in its advertising campaigns, and that the TDA will also provide funding to run the 30 second commercial on television in targeted markets in North Carolina and elsewhere.

The main video is available at https://www.emeraldisle-nc.org/see-for-yourself-why-nice-matters-in-emerald-isle- , and the 30 second commercial will be debuted at the June 13 Board meeting. 

I look forward to sharing the videos with the Board and the public at the June 13 meeting.