Memo-03-13-2018-Item-13

March 13, 2018

MEMO TO:        Mayor Barber and Board of Commissioners

FROM:             Frank A. Rush, Jr., Town Manager

SUBJECT:       Resolution Authorizing TDA Funding Request – Emerald Isle Beach Music Festival - (Summary & Suggested Motions)

The Board of Commissioners is scheduled to consider the attached resolution formally authorizing a $20,000 “Event Funding” request to the Carteret County Tourism Development Authority (TDA) for the 2018 Emerald Isle Beach Music Festival. 

The 2018 funding request is aimed at repeating and building on the success of the 2016 and 2017 Emerald Isle Beach Music Festivals, as part of the Town’s concerted efforts to lure more visitors for a beautiful fall weekend when they may not otherwise visit Emerald Isle. 

The 2016 and 2017 Emerald Isle Beach Music Festivals were well-received, and Town staff estimated a crowd of approximately 8,000 - 9,000 people in attendance on the beach strand for each event.  Town staff intend to essentially duplicate the 2016 and 2017 events on Saturday, September 29, 2018 with a similar layout, alcohol policy, food vendor availability, and public safety presence.  I have attached a copy of the site layout from the previous events, along with a panorama photo of the crowd enjoying the music on the beach.

The total budget for the free beach music concert is $54,000, and the attached resolution authorizes a $20,000 funding request to the TDA, which is the same amount of funding awarded in 2017.  The Town will provide a $34,000 local match through sponsorships, t-shirt sales, vendor fees, and the remaining balance from previous events.

Alesia Sanderson, Parks and Recreation Director, has already lined up the beach music performers for the 2018 event, and they are as follows:

  • Sammy O’Banion (performing and MC)
  • The Embers
  • Chairmen of the Board
  • The Tams
  • Band of Oz, and
  • The Fantastic Shakers.

We are excited about this lineup, and expect it to be well-received by attendees at the 2018 beach music festival.

As was the case in 2016 and 2017, Town staff will again provide significant in-kind production, setup and cleanup, and public safety services associated with the event.  We will be seeking to again produce a safe, fun, and high quality event in 2018.

Alesia Sanderson and I look forward to discussing the proposed TDA funding request with the Board at the March 13 meeting.